My name, it means nothing. My age means even less.

During my EBM lecture on the topic of the attention economy, the lecturer encouraged us to experiment with a wonderful invention called ‘blogging’. I am hardly a stranger to the mystic world of the web 2.0, but I’m not an over-enthusiast either. So I figured this would be the time to deviate from my attention-deficit myspace blogs, and venture into something more design specific – WordPress!

Seeing as this is my first post, I don’t want to bore potential viewers into thinking I am an utter bore. I will not be run of the mill, and start telling you my life’s history. You will not know my name, or how old I am. However, what I do plan on mentioning is my rather cryptic title: Less Than 0011. Without wanting to sound egotistical, but I can guarentee majority of visitors will not know what the thoroughly thought out title means. If, on the other hand, you do figure out the translation of Less Than 0011, then I would very much like to chat to you. So feel free to comment/email/whatever and I’ll be sure to return the favour.

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